Latest about Analysis
Nielsen: North American Soccer Fans Jump to More Than 136 Million
The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study
Survey: Just 13% of U.S. Viewers ‘Typically’ Plan to Watch World Cup
This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence
TiVo: TV Viewing Hits Post-Pandemic Peak
TRENDS While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report
Comscore’s New AI Intelligence Report Shows Massive Growth for Claude
ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage
Study: Record Revenue Expected for FIFA World Cup 2026
The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence
Study: Average Time Between Seasons for Original Streaming Series Doubles
Yet subscribers and viewers are remaining surprisingly loyal
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated
Group launches an industry consultation to support adoption of quality-based media buying
Fuse Media Taps iSpot as Official Measurement Provider for Fast and CTV Inventory
The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers
