Latest about Analysis
YouTube’s Creative Ecosystem Contributed $60 Billion to U.S. GDP
It also supported more than 540,000 full-time jobs in 2025, YouTube reported
Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026
Non-English titles represent more than a third of all viewing on Netflix, with titles from South Korea, Japan and Spain among the most-watched
Trump Threatens Networks Over Speech Coverage
President says ABC and NBC should lose their broadcast licenses over their refusal to air his speech live
Parks: Cable Broadband Sub Losses Slow Down
Even so, major cable providers lost an estimated 280,000 broadband subs in Q1 2026
S&P Analysis: Three Quarters of Americans Watch Live Sports
A new analysis of live sports viewing shows that 53% watch NFL but half of all casual viewers are older than 55
NOAA to Study Potential of Broadcast Datacasting for Weather Alerts
It is working with SpectraRep to see how how broadcast television datacasting could serve as a resilient and redundant pathway for alerts
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX
New study from CTAM and Hub highlights the high cost of bad app design and user frustrations
