LTN Global Introduces LTN Lift Cloud Playout Solution
New platform targets media companies seeking to expand their reach beyond traditional linear channels into OTT/FAST
COLUMBIA, MD—LTN Global has introduced LTN Lift, a fully managed, cloud-based playout solution for the automated creation of live, linear channels to reach cross-platform audiences.
The new platform targets broadcasters and media companies who want to widen their reach across OTT platforms and FAST services while maximizing the yield from their content assets, the company said.
LTN Lift brings together a range of LTN’s advanced playout, signaling and video transport technologies built around LTN’s IP video network. It automates versioning of a primary linear channel, seamlessly spinning up secondary channels and integrating live and non-live programming. LTN Lift helps media organizations thrive in the digital era, particularly news and sports-producing broadcasters and station groups by enabling them to automatically create new channels in the cloud, with altered programming to fit cross-platform programming requirements or provide richer content for different audiences, according to the company.
The managed service offers a highly redundant, scalable cloud-based platform with virtual accessibility. This means that content providers can manage the service anywhere and rapidly scale up services based on evolving requirements.
“In a fiercely competitive and complex media landscape, maximizing the value and reach of your content has never been as important as it is today. Media customers need to get their best content to viewers wherever they are watching — and they need to do this efficiently and at scale,” said Malik Khan, Executive Chairman and Co-Founder. “LTN Lift is a unique service that empowers our customers to lead in the digital era, and we’re already seeing early adopters among broadcast groups achieve outstanding results.”
LTN Lift includes automatic asset creation capabilities, seamless live source management and signal acquisition as well as delivery through the LTN Connect and LTN Transport solutions, and automated playout via LTN Schedule. LTN’s built-in signalling and ad enablement technologies provide customers with the foundation to achieve optimum monetization through advanced advertising on any platform.
LTN Lift is currently in production by all stations in one of the four major US-owned broadcast groups, the company said.
LTN Global will showcase LTN Lift and a range of its video technologies and solutions at its booth #W10116 at the 2022 NAB Show in Las Vegas, April 23-27.
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Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.