LOS ANGELES—Global broadcast design agency Girraphic selected Vizrt graphics for mixed martial arts promotion MVP’s premiere event, streamed on Netflix May 16.
Broadcast live from the Intuit Dome in Inglewood, Calif., the 18,000-seat arena’s graphics lit up the venue, creating an immersive experience for fans at the event and bringing Netflix viewers closer to the action.
The venue’s Halo Board LED displays, augmented reality (AR) graphics, and every visual element were designed and operated by longtime Vizrt partner Girraphic. The agency specializes in virtual production and augmented graphical integrations.
“In live sports, you never know what’s going to happen,“ Girraphic CEO, North and South America Nathan Marsh said. “That anticipation brings fans to the edge of their seats, and visual elements on every screen should meet the magic of the moment. By counting on Vizrt technology, our teams were able to bring our collective vision to life, engaging the Netflix MMA fans in the venue and at home.”
A unified graphics workflow ensured the production team had the flexibility needed to deliver for both Netflix viewers and fans in the arena—all controlled from a single interface. Broadcasters, rightsholders, streamers and leagues are shifting strategy to handle more productions for more audiences in less time and with fewer added resources.
Essential to the workflow was the Viz Engine 5 real-time 3D graphics rendering and compositing engine, Vizrt said. Combined with Vizrt’s Viz Multiplay video wall and multiscreen control platform, the Viz Engine 5 enabled the team to create an original experience for every live event. Viz Multiplay enables the control of every display from a single interface, with playout available in any aspect ratio.
The solution blends prerendered animation, live video feeds and real-time broadcast graphics into a unified production workflow, Vizrt said. making the management of giant LED displays in venues of all sizes simple and solid. At the heart of both solutions is the reliability to not only support but also uplift productions, the company said.
More information is available on the Vizrt website.
