ORLANDO, Fla.—Media technology company FreeCast has unveiled FreeCast Cities, a new direct-to-consumer streaming platform designed to deliver local streaming experiences tailored to each of the 210 U.S. Designated Market Areas (DMAs).
FreeCast Cities, already in beta testing, combines local television, free streaming channels, premium television services, on-demand entertainment and subscription management into a single consumer experience accessible across supported televisions, mobile devices, computers and connected streaming platforms.
FreeCast Cities is marketing itself as: "One City. One Login. All Your Television."
Each FreeCast Cities market is intended to provide a locally branded streaming destination. This destination will feature participating local broadcast television stations, using FreeCast's Broadcast-Enabled Streaming Technology (BEST), alongside hundreds of free FAST channels, free ad-supported movies and television programming, optional premium entertainment services and integrated subscription management capabilities.
The platform also incorporates SmartGuide, FreeCast's universal discovery engine, enabling users to search across supported live television, streaming services, connected subscriptions and on-demand programming through a single interface. Through MediaPay, eligible subscription services may be purchased, managed and billed within one account, creating a simplified consumer experience.
FreeCast said it expects the platform to include DirecTV residential offers, providing eligible consumers with the ability to add premium live television programming, sports, movies and other content through internet delivery without requiring a traditional home satellite dish or additional dedicated receiving hardware.
The company will introduce the platform in phases. It said it expects to introduce individual city launches on a market-by-market basis, generally in groups of about one to three markets at a time, as commercial agreements, broadcaster participation, content availability, operational readiness and related deployment milestones are completed.
Each market launch is expected to be announced individually, allowing consumers, broadcasters, advertisers and commercial partners to understand the unique local programming and services available within each participating community more fully.
"Television has become increasingly fragmented across dozens of applications, subscriptions and devices," said William (Bill) Mobley, CEO of FreeCast. "FreeCast Cities was developed to simplify that experience by bringing local television together with streaming services, premium entertainment and subscription management into one unified platform. We believe introducing markets individually will allow us to work closely with local broadcasters and partners while delivering a more localized experience for consumers."
FreeCast Cities is built upon the same enterprise Platform-as-a-Service (PaaS) infrastructure the Company offers telecommunications providers, broadband operators, municipalities, multifamily communities, hospitality providers, broadcasters and other commercial organizations. The consumer platform represents an additional application of that technology while maintaining compatibility with FreeCast's broader commercial ecosystem, it said.
More information is available on the company’s website.
