Samsung

Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

New offerings expand an existing lineup of more than 50 sports services

ADVERTISING It is the first television manufacturer to offer an in-house interactive ad format, the company reported

Samsung’s streaming platform claims it has more FAST channels than any major service in the U.S.

Sports The Wall and other displays will assist auto-racing circuit with remote officiating of races nationwide

Streaming Free ‘Letterman TV’ service includes a 24/7 linear channel and on demand content

65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports

Roku also held the top spot in Latin America while Samsung led in EMEA

The move gives ViewNexa users access to millions of Samsung TV viewers