Samsung

New standard brings Enhanced Overall Brightness and Intelligent Motion Smoothing to Prime Video viewers using 2026 Samsung TVs

Boiron USA, Logitech, PLAION, PMG and Reckitt become first partners to utilize Amazon Ads remote-enabled interactive video ad technology on Samsung TV Plus

Roku’s OS leads with 28% of the market, followed by Samsung

It showcased the full-funnel performance platform and AI-powered ad products at the Newfronts

Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice

At issue is use of Automated Content Recognition technology, viewer privacy

Spotify has also launched a FAST channel on Samsung TV Plus as part of its push to become a major video streaming player

Buyers of select TV models get 12 months of the DTC service for free, a $299.99 value