Samsung

It showcased the full-funnel performance platform and AI-powered ad products at the Newfronts

Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice

At issue is use of Automated Content Recognition technology, viewer privacy

Spotify has also launched a FAST channel on Samsung TV Plus as part of its push to become a major video streaming player

Buyers of select TV models get 12 months of the DTC service for free, a $299.99 value

Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

New offerings expand an existing lineup of more than 50 sports services