Samba TV

Latest about Samba TV

By George Winslow published 1 September 22

Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content and sponsorship effectiveness

By George Winslow published 10 August 22

Samba TV is partnering with Smartclip as part of an aggressive international expansion

By TVT Staff published 21 June 22

Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes

By George Winslow last updated 11 May 22

New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies

By George Winslow published 22 July 21

The new free tool provides real-time ratings for local, national, and international programs and events like the Tokyo Olympics

By Michael Balderston published 6 January 21

Designed to optimize quality of content in real time

By Michael Balderston published 4 November 20

Household income impacted whether viewers turned into cable or broadcast coverage, Samba TV reports

By Michael Balderston published 22 October 20

Surge of linear TV viewing did not negatively impact CTV

By Michael Balderston published 31 July 20

Viewers spending more time consuming content

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