Latest about Samba TV
Just Over 1.1M U.S. Households Watched 2023 FIFA Women’s World Cup Final
Early morning TV schedules and Team USA's early exit from competition impacted ratings
Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
Are Ad-Supported Streaming Tiers Cannibalizing SVOD Subs?
New survey suggests they aren’t: 85% of the Netflix ad supported tier subs are new customers
Licht’s Term at CNN Marked by Declining Ratings, Revenue
Networks' efforts to provide more 'bipartisan' approach to news marked by controversies
Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown
New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement
New Data on the Best Streaming Release Strategies
Samba TV analysis finds shows with weekly episodes gain more viewers over time, while bulk release models fare better with viewership retention
Samba TV: 11.7M U.S. Households Watched King Charles’ Coronation
Almost 1 in 5 U.S. households that watched Netflix's `Queen Charlotte: A Bridgerton Story’ viewed the Coronation live
