Latest about Samba TV
Super Bowl LVIII Wrap Up: Viewing Numbers Up, Paramount+ Stumbles
A promotion for a new upscale soda was among the most popular ads
Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
Samba TV Expands Samba AI Measurement Capabilities
Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship
Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending
Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
68% of Millennials Likely to Switch to Cheaper Ad-Supported Streaming Tier
New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation
Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey
The partnership combines Samba TV’s viewership data with Affinity’s purchase media metrics
Second GOP Debate Viewed in 4.1M U.S. Homes
The second GOP debate on Sept. 27 was down 39% from the first debate when 6.6M U.S. households tuned in, according to Samba TV data
Viewers Expect Strikes To Extract Toll On Favorites; Late-Night TV Hit Hard, Says Samba TV
Two in three viewers believe shows will be delayed or canceled as a result of the strikes
