Latest about Samba TV
Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies
New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies
Samba TV: Top TV Shows Became Less Diverse in 2024
Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season
Samba TV Launches New Generative AI Ad Solution
Samba AI now provides actionable context for video advertising
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
The new solution is already being used by Yahoo and TelevisaUnivision
Super Bowl LVIII Wrap Up: Viewing Numbers Up, Paramount+ Stumbles
A promotion for a new upscale soda was among the most popular ads
Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
Samba TV Expands Samba AI Measurement Capabilities
Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship
Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending
Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
