Samba TV

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies

Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season

Samba AI now provides actionable context for video advertising

The new solution is already being used by Yahoo and TelevisaUnivision

A promotion for a new upscale soda was among the most popular ads

"The traditional TV advertising playbook no longer applies"

Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship

Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study

New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation