Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation
The second GOP debate on Sept. 27 was down 39% from the first debate when 6.6M U.S. households tuned in, according to Samba TV data
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
New survey suggests they aren’t: 85% of the Netflix ad supported tier subs are new customers
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