Latest about Samba TV
Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period
The financing from Horizon Technology Finance Corporation initially offers $30 million, with up $30 million more to support future growth
Who is watching what, and what are the best ways to reach them with commercials?
RESEARCH Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS
Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events
The deal strengthens its position in contextual targeting and expands its agency and platform partnerships
