Latest about Samba TV
Samba TV Secures New Funding of up to $60 Million
The financing from Horizon Technology Finance Corporation initially offers $30 million, with up $30 million more to support future growth
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
Samba TV: 60% Of TV Time Spent Viewing Streaming Content
RESEARCH Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
Samba TV: NCAA Men’s Basketball Tournament Viewing Up
Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS
Samba TV: Streaming, Linear TV Set New Viewing Records
Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events
Samba TV Acquires Semasio
The deal strengthens its position in contextual targeting and expands its agency and platform partnerships
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising
Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer
