Samba TV
Latest about Samba TV
![Pixabay](https://cdn.mos.cms.futurecdn.net/AUHEYkoTKDiTK6qn94kwBa-320-75.jpg)
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
By George Winslow published
The new solution is already being used by Yahoo and TelevisaUnivision
![SB](https://cdn.mos.cms.futurecdn.net/gfjLdQfacBqhtXm5hWgFSA-320-75.jpg)
Super Bowl LVIII Wrap Up: Viewing Numbers Up, Paramount+ Stumbles
By Tom Butts published
A promotion for a new upscale soda was among the most popular ads
![Pixabay](https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-320-75.jpg)
Linear TV Continues its Decline
By Tom Butts published
"The traditional TV advertising playbook no longer applies"
![Samba TV](https://cdn.mos.cms.futurecdn.net/svyX375K4Mi4zTuCiK6Ldh-320-75.png)
Samba TV Expands Samba AI Measurement Capabilities
By George Winslow published
Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship
![Image by Mohamed Hassan from Pixabay](https://cdn.mos.cms.futurecdn.net/byvhvaoRwkXHkFp25ZUtRR-320-75.jpg)
Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending
By George Winslow published
Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
![Pixabay](https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-320-75.jpg)
68% of Millennials Likely to Switch to Cheaper Ad-Supported Streaming Tier
By George Winslow published
New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation
![Pixabay](https://cdn.mos.cms.futurecdn.net/gbqtRJG5oiGT4z2WYJ9bvf-320-75.jpg)
Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey
By Phil Kurz published
The partnership combines Samba TV’s viewership data with Affinity’s purchase media metrics
![GOP debate second](https://cdn.mos.cms.futurecdn.net/8ZYKfvCKydZuUN9uuMuJrP-320-75.jpg)
Second GOP Debate Viewed in 4.1M U.S. Homes
By George Winslow published
The second GOP debate on Sept. 27 was down 39% from the first debate when 6.6M U.S. households tuned in, according to Samba TV data
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