Samba TV

Latest about Samba TV

By Phil Kurz published 9 October 24

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

By George Winslow published 11 September 24

That is the most-watched TV event of the year so far, besides the Super Bowl, according to data from Samba TV

By George Winslow published 9 August 24

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

By George Winslow published 1 July 24

New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies

By George Winslow published 13 June 24

Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season

By Phil Kurz published 1 May 24

Samba AI now provides actionable context for video advertising

By George Winslow published 5 April 24

The new solution is already being used by Yahoo and TelevisaUnivision

By Tom Butts published 12 February 24

A promotion for a new upscale soda was among the most popular ads

By Tom Butts published 8 February 24

"The traditional TV advertising playbook no longer applies"

By George Winslow published 5 January 24

Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship

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