DALLAS—Parks Associates released new data at CES 2022 showing that the number of connected devices in broadband homes continues to explode, growing from 9.6 in 2017 to 14.5 per home in 2021, and that 41% of broadband homes now have a streaming media player.
The data is based on its surveys of 10,000 US broadband households.
Other notable stats from the Parks Associates data include:
- 38% U.S. broadband households have a gaming console.
- 36% of U.S. broadband households subscribe to or are trialing a video gaming service.
- 31% of U.S. broadband households or 30+ million households use free ad-based OTT services.
- 50% of cord-cutters cite the high cost of traditional pay-TV services as the reason to cancel the service.
“Streaming video consumption and the devices that enable it are fixtures of modern life,” said Paul Erickson, director of research, Parks Associates. “Consumers are increasingly willing to spend for better entertainment experiences at home, and they now see greater tangible value in the content, services, and devices that maximize the quality of their home audio and visual experiences.”
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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