NBCU

Will also support NBCUniversal’s multiplatform coverage of Summer Olympics and Paralympics with AI and enhanced viewing experiences

Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock

FCC filing said that there should not be two separate ownership caps for network O&Os and other TV station groups

Sports Pact includes NBC, Peacock and cable coverage via Versant of men’s, women’s and senior U.S. Open tourneys

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

NBCU is also planning to enable shoppable content across LG smart TVs in the U.S.

The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution