NBCU
Latest about NBCU

Comcast’s Xfinity to Offer Olympic Fans Customized Viewing, 4K Feeds
By George Winslow published
Olympics New features like Fan View and Multiview will allow viewers to personalize and engage with NBCU’s coverage of the Winter Games in many new ways

NBCUniversal and Roku Launch the NBC Winter Olympics Experience
By George Winslow published
The destination provides NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games

NBCUniversal Sells Out Ad Inventory for Olympic Winter Games
By George Winslow published
Milan Cortina 2026 also set an ad sales record as the highest grossing Winter Olympics of all time

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities
By George Winslow published
The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years
By George Winslow published
Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

Google Cloud Named Official Cloud Provider for 2028 L.A. Olympics
By George Winslow published
Will also support NBCUniversal’s multiplatform coverage of Summer Olympics and Paralympics with AI and enhanced viewing experiences

NBCUniversal Says Its NBA Inventory Is Nearly Sold Out
By George Winslow published
Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

NBCU Reports Record NFL Revenue, Sells Out Ad Inventory for Super Bowl LX
By George Winslow published
Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.


