NBCU

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and Fox

Media industry content spending will be flat 2023, after a 14% spike in 2022, according to MoffettNathanson

‘Overhead Binge’ represents a ‘first-of-its-kind’ partnership according to NBC streamer

Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising

Telemundo Stations’ Regional News Channels have launched on The Roku Channel with additional FAST channels arriving by early 2023

During a CNBC interview, Jeff Shell confirmed reports that they had explored giving back the 10 p.m. prime time slot to affiliates