NBCU

Sports Pact includes NBC, Peacock and cable coverage via Versant of men’s, women’s and senior U.S. Open tourneys

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

NBCU is also planning to enable shoppable content across LG smart TVs in the U.S.

The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising

Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

Streaming Four Telemundo channels will launch first, with 14 more to follow

Spun-off assets would not include Peacock or NBC, though Comcast’s president said it would consider ‘partnerships in streaming’