Latest about Local Advertising
BIA Increases 2026 Local Ad Forecast to $184.5 Billion
Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising
Prime Video Launches Location-Based Interactive Video Ads
Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets
CBS Owned Stations Rolling Out Waymark’s AI Video Advertising Technology
As part of the expanded partnership, the stations will let advertisers use the AI-powered ad creation solution
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
Viamedia To Handle Ad Sales for 4 More Service Providers
Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone
Spectrum Reach Becomes a Local Reseller for Amazon Ads
The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region
BIA: Local Ad Revenue to Hit $171B in 2025
With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time
Study: Local TV Advertising to Grow 5.9% in 2024
But Borrell Associates expects it to fall in 2025 to below what it was in 2020
