Local Advertising

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending

Comscore's advanced and qualitative data has been integrated into the ITN NXTv Programmatic Hub

New industry guidance outlines expectations for local TV and video currency measurement, with companion buyer materials and supporting video interviews

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets

As part of the expanded partnership, the stations will let advertisers use the AI-powered ad creation solution

Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025

Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time