Local Advertising
Latest about Local Advertising
![Laurent T / Shutterstock](https://cdn.mos.cms.futurecdn.net/A89qDFQSheec7vTBDNJc4d-320-75.jpg)
Fox Television Stations Partner with Waymark on Generative AI Ads
By George Winslow published
All of Fox’s owned stations will try to expand their potential client base by providing advertisers with Waymark’s AI-created ads
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg)
BIA Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion
By George Winslow published
Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded
![AI](https://cdn.mos.cms.futurecdn.net/Paww39XZRuFR7EncgLJRTK-320-75.jpg)
Gray Television Stations to Use Generative Ai-Video to Create Local Ads
By George Winslow published
Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes
![xxx](https://cdn.mos.cms.futurecdn.net/X7GcguSDgyHgL6Hs8kH5rc-320-75.jpeg)
Viamedia Expands Sales Partnerships
By George Winslow published
Viamedia expanded its advertising sales representation with 11 new service providers in 2022
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
NBCUniversal to Host Innovation Forum on the Future of Local Advertising
By George Winslow published
Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising
![Roku](https://cdn.mos.cms.futurecdn.net/KAKHnYcAhU9HcqyEF5MxvQ-320-75.jpeg)
Roku Launches New Program to Attract Ads from Small Businesses
By George Winslow last updated
Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses
![local advertising](https://cdn.mos.cms.futurecdn.net/Gjk3xYkCR34Jvg5WY3R2K7-320-75.png)
BIA Lowers 2022 Local Ad Estimates
By George Winslow published
Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates
![Roku](https://cdn.mos.cms.futurecdn.net/zeReHDnkvrfZWM5XUXj3rD-320-75.jpg)
Roku Announces New Shopify App for Small Businesses
By George Winslow published
Roku App, which will create more competition for broadcasters, will help smaller firms launch and measure TV streaming ad campaigns
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.