Local Advertising

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OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

By Michael Balderston Published

BIA describes OTT and CTV as “game changers”

Business
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Local Advertising Spending for September Sets Strata Record, FreeWheel Says

By Michael Balderston Published

Points to a growth of local TV spend, FreeWheel claims

Business
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OTT Local Ad Campaigns Grew 158% Between Q3 2018, 2019

By Michael Balderston Published

Roku is the most common device campaigns are delivered on.

Business
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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz Published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

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