Local Advertising

But Borrell Associates expects it to fall in 2025 to below what it was in 2020

Charter’s Spectrum Reach used Waymark's AI tools to produce nearly 7,000 rendered commercial projects

All of Fox’s owned stations will try to expand their potential client base by providing advertisers with Waymark’s AI-created ads

Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded

Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes

Viamedia expanded its advertising sales representation with 11 new service providers in 2022

Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising

Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses

Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates