Audience Measurement

The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology

Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform

The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data

Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads

Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses

The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023