Audience Measurement

Latest about Audience Measurement

null

Nielsen: We’re Still Best at Identifying ‘Significantly Viewed’ Stations

By Michael Balderston published

Replies to FCC over comments from broadcasters on if they properly measure data

FCC
null

Ad Researcher Disputes FCC’s Signal Strength Market Definition Idea

By Michael Balderston published

Says signal strength cannot compare to “scientific audience measurement”

FCC
null

Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

Business
null

NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech

By Michael Balderston published

Next Gen TV standard successfully installed and transmitted Nielsen watermarks.

Standards
null

Blindfolded No More

By Phil Kurz published

'Bird Box' and the 'evolution' of viewer measurement.

Opinion
null

Research Finds Live TV Viewing Shrinks In North America

By Phil Kurz published

Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018

Insights
null

TV Data Summit: Watching Audience Measurement Evolve

By Kent Gibbons published

Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.

Events
null

TV Time Launches Global Audience Analytics Platform

By Jenny Priestley published

TVLytics viewing measurement solution works across all OTT platforms

Streaming
null

LiveRamp Adds Inscape Smart-TV Viewing Data

By Jon Lafayette published

Inscape said it made a deal to provide LiveRamp with the viewing data it collects from nearly nine million smart TVs.

Business
1 2 3 4 Archives