Latest about Audience Measurement
Locality Deploys Nielsen’s Media Data Engine
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
TelevisaUnivision Signs New Nielsen Media Intelligence Deal
The multi-year agreement covers all of its streaming, national and local TV and radio properties
Apogee Insight Acquires PMA Research
The deal expands its market intelligence offerings across display and ProAV markets
A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
Nielsen Introduces 200+ New Advanced Audience Segments
The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising
