Audience Measurement

New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman

Says current methods “inadequately” measure its audiences and their impact

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets

The Media Rating Council has also opened a 60-day public comment period on the standards

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

Scott Brown has been named general manager of Audience Measurement

Replies to FCC over comments from broadcasters on if they properly measure data

Says signal strength cannot compare to “scientific audience measurement”