Latest about Audience Measurement
Comcast’s AudienceXpress and iSpot Announce New Data Collaborations
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform
Nexxen Adds Streaming Service Data from PeerLogix
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Wheatstone Adds People Meter Encoding To Software, Streaming Appliances
Adding the Nielsen watermark to its lineup means a separate encoder is not necessary
Nielsen, Nexstar Ink Local, National TV Measurement Deal
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data
Nielsen, Fox Sign Renewal Agreement for Audience Measurement
Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
Nielsen: Sports Boosts Broadcast’s Audience Share in October
The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
