Latest about Audience Measurement
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem
Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology
Comcast’s AudienceXpress and iSpot Announce New Data Collaborations
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform
Nexxen Adds Streaming Service Data from PeerLogix
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Wheatstone Adds People Meter Encoding To Software, Streaming Appliances
Adding the Nielsen watermark to its lineup means a separate encoder is not necessary
Nielsen, Nexstar Ink Local, National TV Measurement Deal
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data
Nielsen, Fox Sign Renewal Agreement for Audience Measurement
Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
