Audience Measurement

Latest about Audience Measurement

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Nielsen Pushing for Unified Audience Measurement, Brown to Lead Effort

By Michael Balderston Published

Scott Brown has been named general manager of Audience Measurement

People
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Nielsen: We’re Still Best at Identifying ‘Significantly Viewed’ Stations

By Michael Balderston Published

Replies to FCC over comments from broadcasters on if they properly measure data

FCC
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Ad Researcher Disputes FCC’s Signal Strength Market Definition Idea

By Michael Balderston Published

Says signal strength cannot compare to “scientific audience measurement”

FCC
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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston Published

New measurement metric designed to provide advertisers number of viewers across all platforms.

Business
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NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech

By Michael Balderston Published

Next Gen TV standard successfully installed and transmitted Nielsen watermarks.

Standards
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Blindfolded No More

By Phil Kurz Published

'Bird Box' and the 'evolution' of viewer measurement.

Opinion
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Research Finds Live TV Viewing Shrinks In North America

By Phil Kurz Published

Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018

Insights
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TV Data Summit: Watching Audience Measurement Evolve

By Kent Gibbons Published

Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.

Events
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TV Time Launches Global Audience Analytics Platform

By Jenny Priestley Published

TVLytics viewing measurement solution works across all OTT platforms

Streaming
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LiveRamp Adds Inscape Smart-TV Viewing Data

By Jon Lafayette Published

Inscape said it made a deal to provide LiveRamp with the viewing data it collects from nearly nine million smart TVs.

Business
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