MSA Focus launched an automated management system for TV revenue at IBC2006. ForeTV, a traffic and billing suite, manages income from all broadcast sources, including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD and related merchandise.
ForeTV marks a shift from proprietary software to an industry-standard Visual Studio.NET platform for sales, scheduling, media asset management and income analysis. In addition to adverts and programs, it manages revenues for promotions, interactive elements and secondary events such as sponsors’ logos.
For more information, see www.msafocus.com.
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