Opinion
Latest Opinion

Volumetric Video Takes Gold on the Live Events Stage
By Lauri Ilola published
OPINION Milano Cortina 2026 marked an important step forward for the technology

Are Broadcasters About to be Handed a Much-Needed Investment to Upgrade Their Distribution Infrastructure?
By Graham Sharp published
OPINION Currently, the upper C-band spectrum remains a critical part of traditional distribution infrastructure

AI Is Becoming the Operating Layer for Media and Entertainment
By Einat Kahana published
How broadcasters can move from task-level wins to agentic, trust-centric operations

The New Calculus of Local Sports: Beyond the Linear Subsidy and Toward the ‘Twofer’ Economy
By Mike Schabel published
OPINION Fans are now the primary, and often sole, underwriter of their favorite team’s media presence

Cloud Workflows Are Redefining Live Sports Production
By Colin Bonzey published
OPINION Today, practical and technical barriers to adopting cloud workflows for live production and distribution have largely been overcome

A Couple of Overlooked Lessons From the Super Bowl Halftime Show
By Phil Kurz published
Local broadcasters could benefit by counterprogramming mass-appeal events

Making AI Make Sense at NAB Show
By John Footen published
Media Matrix How to move beyond the current ‘trough of disillusionment’

Rise Brings Mentoring, Leadership and Advocacy to 2026 NAB Show
By Deborah Cross published
NAB Show Group returns with expanded focus on mentoring, leadership development and practical advocacy
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