IMAX Enhanced to Launch on Disney+
Nov. 12 launch will allow users to watch 13 Marvel movies in the IMAX expanded aspect ratio for the first time on Disney+
NEW YORK & LOS ANGELES—The Walt Disney Company and DTS have announced that Disney+ subs will be able to stream some of their favorite Marvel titles in IMAX’s expanded aspect ratio at home with IMAX Enhanced on Disney+ starting on November 12th as part of the Disney+ Day global celebration.
DTS is a wholly-owned subsidiary of the Xperi Holding Corporation.
IMAX Enhanced on Disney+ will include 13 Marvel titles in IMAX’s expanded aspect ratio (1:90:1), which offers up to 26% more picture for select sequences – meaning more of the action is visible on screen.
Disney and DTS, which is a wholly-owned subsidiary of the Xperi Holding Corporation, also noted that in the future, the collaboration will deliver even more enhanced audio and visual technology to Disney+, including immersive IMAX signature sound by DTS
The 13 titles available at launch include the Disney+ premiere of Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” on November 12th as well as other fan-favorite MCU movies like “Iron Man,” “Guardians of the Galaxy,” “Guardians of the Galaxy Vol. 2,” “Captain America: Civil War,” “Doctor Strange,” “Thor: Ragnarok,” “Black Panther,” “Avengers: Infinity War,” “Ant-Man and The Wasp,” “Captain Marvel,” “Avengers: Endgame,” and “Black Widow” (content availability varies by region).
“For more than a decade, IMAX has helped filmmakers take fans across the Marvel Cinematic Universe in theaters and now that epic journey crosses into a new world: the home,” said Rich Gelfond, CEO of IMAX. “IMAX, Disney, and Marvel Studios are giving the fans what they want: the most immersive viewing experience throughout the life of a Marvel Studios film, from exclusive theatrical release to the library at-home where they can now watch the Avengers assemble with more picture than ever before.”
“Disney, Marvel Studios, and IMAX have collaborated for years to bring the world’s most popular films to the big screen, and on Friday we’ll start to bring IMAX technology to subscribers with IMAX Enhanced viewing in the Disney+ app,” added Michael Paull, president of Disney+ and ESPN+. “We’re thrilled to create new value for Marvel fans and audiences on Disney+, and we’re looking forward to offering even more IMAX Enhanced functionality in the future.”
“We are thrilled that fans of the MCU will soon have the opportunity to experience IMAX’s expanded aspect ratio, in their own homes with the launch of IMAX Enhanced on Disney+,” said Jon Kirchner, chief executive officer of Xperi, which owns DTS. “DTS is proud to be an integral part of IMAX Enhanced and we are looking forward to unlocking more exciting technology for Disney+ subscribers in the future, which will include immersive IMAX signature sound by DTS.”
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.