STAMFORD, Conn.—As part of a broader push to capitalize on the potential of AI in its ad sales and other operations, Charter’s AI and data commercialization business unit Spectrum Intelligence Ventures has announced its first product, a household intelligence platform called Latis.
Built on information spanning digital engagement, TV viewership, and connected device activity across approximately 30 million U.S. households and 500 million connected devices, Spectrum said that Latis is designed to transform real-world activity into intelligence that will help companies and organizations better understand consumer intent, context, emerging trends and shifting demand at national scale.
“The transition from data to intelligence is one of the most important shifts happening across technology and business today,” said John Lee, head of Intelligence Ventures for Spectrum. “Latis is designed to help power this next generation of AI-driven systems by transforming large-scale household signals into continuously evolving real-world intelligence that organizations can use to improve decisioning, automation, personalization and business outcomes.”
Spectrum reported that Latis continuously models household activities across digital, video and device signals, transforming household-level data into pseudonymized mathematical and privacy protected representations of household activity patterns.
This will help advertisers, companies and organizations better understand changing consumer intent, priorities, responsiveness and likely future actions across such industries as retail, automotive, financial services, travel, media, telecommunications and consumer goods.
For example, traditionally, a clear sign of a consumer’s interest in travel typically only becomes available only after a consumer has taken a clear transaction-oriented step, Spectrum explained.
Latis is designed to help identify emerging travel-related interests earlier in the consumer journey by transforming household-level activity patterns—such as destination research, engagement with travel-related content, and comparison of vacation options—into a pseudonymized and privacy protected sense of intent, interest, affinities and trends.
Spectrum also reported that Latis is designed to support a broad range of enterprise and AI-native use cases, including:
- Consumer insights and segmentation
- Media targeting, optimization and measurement
- Data clean room collaboration and enhancement
- Personalization and decisioning
- Model training
- Agentic AI acceleration
Spectrum said that Latus was designed with a privacy-forward architecture and governed access framework.
It enables organizations to obtain intelligence through secure collaboration environments, controlled integrations and governed infrastructure models designed to support enterprise privacy, security and governance requirements. Partners may use the intelligence outputs for permitted business purposes, such as advertising, marketing, measurement, research, customer engagement, analytics, personalization, and improving AI-driven tools and services, but the underlying household-level data stays within Latis’ controlled environment and is privacy protected.
Spectrum Intelligence Ventures is currently selecting a limited group of partners for beta participation. Beta programs include collaboration with Spectrum Reach to provide select partners early access to Latis intelligence combined with Spectrum Reach and wider media inventory to improve targeting and business outcomes. Broader availability is planned for the second half of 2026.
