Latest articles by Tom Butts
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
Imagine’s Steve Reynolds Discusses Impact of Pixel Power Acquisition
Company’s purchase from Rohde & Schwarz will grow its market presence in playout, multiviewers
Avid's New CPO Discusses AI, NAB Show and Newsroom Tech
TV Tech talks with Kenna Hilburn about Avid and its role in media technology
Adobe's New Firefly QuickCut Gives Video Editors a Starting Point
PRODUCT Quick Cut for the Firefly video editor allows creators to upload their own b-roll or generate new footage and instantly turn it into a structured first cut
Broadpeak Launches Multiview For Live Sports at 2026 NAB Show
NAB SHOW New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility
AWS Launches New Tool for Vertical Video Conversion
PRODUCTS AWS Elemental Inference designed to automate video for social media
Scripps Selling Court TV to Jellysmack
BUSINESS Station group says sale will “strengthen our balance sheet”
NBC: Viewership for Milan Cortina Opening Ceremonies Up 34% Over Beijing
SPORTS Friday night’s gala most “most-streamed Winter Games Opening Ceremony ever”
Milan-Cortina 2026 Highlights NBC Sports’ ‘Legendary February’
OLYMPICS PREVIEW Network aims to bring the sophistication and quaintness of Italy to viewers
MXL: Aligning Broadcast Production With Software
WEBINAR Second of two webinars on MXL explores the evolution, efficiencies and cost savings of software-defined production
Congress Approves Funding for Public Broadcasting Emergency, Educational Programs
House minibus package includes $48M for Next Generation Warning system and 'Ready to Learn' grant program
Major League Volleyball Partners With LTN for Live Production, Distribution
SPORTS League extends live production and distribution partnership to power audience growth across new platforms and broadcast partners
FIFA Strikes Content Deal with TikTok for 2026 World Cup
SPORTS Partnership will be anchored by TikTok’s FIFA World Cup 2026 hub and include behind-the-scenes access, global creator program and more
Hub: Younger Viewers More Receptive to Ads on Streaming Services
RESEARCH Reasons cited include tighter budgets, shorter and less frequent ad breaks
Operative Announces New AOS Services Platform for Media Monetization
PRODUCT New services platform transitions Operative's AOS architecture into modular, foundational services to better support AI-driven capabilities for enterprise media
iWedia, Skyworth Partner on Turnkey Solutions for NextGen TV
NEXTGEN TV The companies announced their first official strategic partnership to support the U.S. ATSC 3.0 market with “a robust and future-ready turnkey solution.”
Dolby: Peacock Is First Streamer to Deploy Dolby Vision 2 and Dolby AC-4
CES Streaming service to expand Dolby Atmos immersive audio to additional live sports broadcasts
AI in 2026: More Collaboration, Less Hype
INSIGHT Industry pundits weigh in on what to expect from artificial intelligence in the new year
Motion Impossible Initiates Campaign for SMPTE Robotics Standard
Company is seeking support from similar vendors, competitors
TV Tech, TVBEurope Explore MXL's Impact on Media Production
EVENTS Now available for on demand viewing, this two-part webinar series brings together the engineers, innovators, and technical architects defining the next decade of production.
TV Tech Announces Winners of 2025 Best in Market Awards for M&E Tech
AWARDS Recipients were honored for excellence in innovation, value, feature set and ease of use
Hollywood’s Ecosystem for Combating Piracy
Motion Picture Association partners with studios, vendors and distributors to protect media
NAB’s Matheny, Mondal to Lead Development of Broadcast Positioning System
PEOPLE Both tech leaders will move into new roles dedicated exclusively to the initiative
