EL SEGUNDO, Calif. and NEW YORK—DirecTV has concluded a multiyear agreement with EverPass Media to distribute “NFL Sunday Ticket” via satellite and streaming to bars, restaurants and commercial venues nationwide through DirecTV for Business beginning with the 2026 season.
Under the agreement, DirecTV for Business will serve as EverPass’ sales, marketing and commercial distribution partner for the out-of-market pro football package, with or without the NFL RedZone channel.
DirecTV for Business will also be EverPass’ Preferred National Distributor for EverPass streaming platforms throughout the U.S. This brings a major commercial television provider together with the commercial rightsholder for the NFL’s out-of-market package.
“For decades, businesses have trusted DirecTV to deliver the biggest moments in sports,” DirecTV Chief Operating Officer Mike Wittrock said. “This agreement gives businesses more flexibility in how they watch ‘NFL Sunday Ticket’ and other sports content, with access to one of the most comprehensive commercial sports offerings.”
Added EverPass Media CEO Alex Kaplan: “We’re pleased to partner with DirecTV for Business to expand access to live sports for venues. This agreement is about creating greater availability for bars, restaurants and other commercial businesses so they can offer ‘NFL Sunday Ticket’—and other live sports content—with flexibility in how they receive the service.”
DirecTV serves more than 300,000 commercial locations nationwide. Through this agreement, businesses will benefit from a streamlined relationship for sales, service, billing and support while continuing to access the programming their customers expect every week throughout the NFL season.
Beyond “NFL Sunday Ticket” and NFL RedZone, the agreement also enables DirecTV for Business customers to subscribe to other premium sports content offered by EverPass via streaming or satellite. Existing EverPass customers will receive services as usual.
