Olympics

7B minutes of coverage was viewed in Europe during the games as Max added a record number of new subscribers

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

The broadcaster demoed Advanced HDR by Technicolor and Fraunhofer’s MPEG-H Audio

Game averaged 19.5M viewers and peaked at 22.7M

Telemundo's virtual reality studio in Miami uses Unreal Engine and Chyron to provide a "photo-realistic look" that shows small details of the Paris landscape like the "wind in the trees"

New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage

Coverage 10 days in has generated a record nearly 1B streaming minutes according to organization

New sponsors brought in $500 million in revenue

Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms