Olympics
Latest about Olympics

Max Drives WBD Olympics Viewing to Record Levels in Europe
By George Winslow published
After day two, European audiences had viewed more than 1B minutes and streaming audience numbers were already higher than those for the whole of Tokyo Olympics

Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo
By George Winslow published
The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016

WBD Unveils ‘WBD House’ for Live Coverage of Paris Olympics to Euro Viewers
By Tom Butts published
In total, there are four studios and three stand-up positions with 23 cameras

Alibaba Cloud, OBS Launch AI-Fueled OBS Cloud 3.0 for Paris Olympics
By George Winslow published
Delivery of live signals over OBS Live Cloud becomes the main method of remote distribution to broadcasters, a first

S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games
By George Winslow published
Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

NBC Sports Taps Comcast Technology Solutions for Olympics Coverage
By George Winslow published
CTS will provide multiscreen video management and delivery technologies for NBC Sports’ production of the Olympic and Paralympic Games

NBCU to Offer First-Ever Commercial-Free Hour During Live Coverage of the Olympics Opening Ceremony
By George Winslow published
The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

Gray Television To Enhance Paris Olympics NextGen TV Signal With HDR, Immersive Audio
By Phil Kurz published
Gray’s Rob Folliard discusses the rollout of Dolby Vision and Atmos for the games
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