Olympics

Latest about Olympics

NBC 2026 Winter Olympics logo
NBC Sports Deploys Virtual Reality Technology from Ross for Winter Olympics

By George Winslow Published

It will use Ross Video’s virtual and augmented reality capabilities for its production in Italy to provide viewers with immersive on-air experiences

Sports Production
Comcast
Comcast’s Xfinity to Offer Olympic Fans Customized Viewing, 4K Feeds

By George Winslow Published

Olympics New features like Fan View and Multiview will allow viewers to personalize and engage with NBCU’s coverage of the Winter Games in many new ways

Olympics
Olympics destination on Roku
NBCUniversal and Roku Launch the NBC Winter Olympics Experience

By George Winslow Published

The destination provides NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games

Business
ZHANGJIAKOU, CHINA - FEBRUARY 12: (L-R) Lorenzo Sommariva of Team Italy, Eliot Grondin of Team Canada, Nick Baumgartner of Team United States and Omar Visintin of Team Italy compete during the Snowboard Mixed Team Cross Big Final on Day 8 of the Beijing 2022 Winter Olympics at Genting Snow Park on February 12, 2022 in Zhangjiakou, China. (Photo by Maddie Meyer/Getty Images)
NBC Olympics Will Take Audio to New Heights in Milan-Cortina

By Phil Kurz Published

Olympics Preview Network is looking to 5.1.4 Dolby Atmos to elevate audio and immerse viewers

Olympics Preview
A general view of the Olympic emblem for the XXV Winter Olympic Games Milano Cortina 2026 in Cortina d'Ampezzo, Italy, on January 15, 2026 (Photo by Alessandro Bremec/NurPhoto via Getty Images).
Milan-Cortina 2026 Highlights NBC Sports’ ‘Legendary February’

By Tom Butts Published

OLYMPICS PREVIEW Network aims to bring the sophistication and quaintness of Italy to viewers

OLYMPICS PREVIEW
NBC Olympic content on Peacock
Audiences Can Expect Seamless Viewing From Milan-Cortina

By George Winslow Published

Olympic Preview NBCUniversal’s cross-platform tech strategy aims to reverse Winter Games ratings declines and bolster business models

Olympic Preview
Peacock Olympics home page
NBC, Peacock to Offer 4K Coverage of Super Bowl, Olympics on Feb. 8

By George Winslow Published

During the day, they will provide 17 hours of 4K, HDR feeds starting at 7 a.m. ET

Sports Production
View of new streaming features that will be available during the coverage of the Winter Olympics.
Peacock Adds Personalized Feeds, Interactive Features for NBA, Winter Olympics

By George Winslow Published

New streaming Rinkside Live and Courtside Live experiences will be used in streamer’s coverage of Milan Cortina 2026, NBA

Business
Graphic showing the "Legendary February" events of the Winter Olympics, the Super Bowl and NBA All Star game that will be on NBCU networks and platforms
NBCUniversal Sells Out Ad Inventory for Olympic Winter Games

By George Winslow Published

Milan Cortina 2026 also set an ad sales record as the highest grossing Winter Olympics of all time

Business
Milano Cortina 2026 Olympics graphic with a snowy mountain
NBCUniversal Upgrades AI-Powered Guide for 2026 Winter Olympics

By George Winslow Published

‘OLI‘ guide launches Jan. 20 on 19 NBCU digital platforms, with new features and discovery tools to complement coverage on NBC, Peacock

Business
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