Olympics
Latest about Olympics

Peacock to Stream Record 1,500+ Hours of Paralympic Games Coverage
By George Winslow published
Peacock will also offer Gold Zone and Multiview for the first time at the Paralympic Games

Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
By Gary Arlen published
Despite increasing viewing numbers, challenges remain

Study: Peacock Signed-Up 2.8M Subs During Olympics
By George Winslow published
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark

Olympics Drives Rare Upswing in TV Viewing for July
By George Winslow published
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%

WBD Reports Record European Streaming and TV Viewing for Paris Olympics
By George Winslow published
7B minutes of coverage was viewed in Europe during the games as Max added a record number of new subscribers

NBCU: Paris Olympics Viewing up 82% from Tokyo
By George Winslow published
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

Globo Shows Off TV 2.5 Enhancements on Hisense TVs During Paris Olympics
By George Winslow published
The broadcaster demoed Advanced HDR by Technicolor and Fraunhofer’s MPEG-H Audio

U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996
By George Winslow published
Game averaged 19.5M viewers and peaked at 22.7M
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