Latest about Olympics
U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996
Game averaged 19.5M viewers and peaked at 22.7M
Telemundo Takes VR Studio Tech from Miami to the Paris Olympics
Telemundo's virtual reality studio in Miami uses Unreal Engine and Chyron to provide a "photo-realistic look" that shows small details of the Paris landscape like the "wind in the trees"
Paris Olympics Viewing up 77% Over Tokyo
New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage
AI: The Unsung Hero of Olympic Sports
OPINION Can AI sustain Olympic revenue during and between Games?
IOC: Paris 2024 Coverage ‘Attracting Record Audiences on TV and Digital’
Coverage 10 days in has generated a record nearly 1B streaming minutes according to organization
NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
New sponsors brought in $500 million in revenue
Audiences for Paris Olympics on Telemundo up 44% from Tokyo
Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms
Four-Day Total Viewing of Olympics up 77% over Tokyo
Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics
