Olympics

Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled

In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen

The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%

Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock

The company will present its complete IP ecosystem during IBC, including its Xscend Media Platform

Peacock will also offer Gold Zone and Multiview for the first time at the Paralympic Games

Despite increasing viewing numbers, challenges remain

Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark

YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%