Latest about NBCUniversal
NBCU Creates Metric Combining Linear and Digital Ad Views
By Jon Lafayette published
Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.
Cineo Lighting Acquired by NBCUniversal
By Michael Balderston published
Cineo and NBCUniversal have been long-time strategic partners.
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