Latest about NBCUniversal
NBCU Creates Metric Combining Linear and Digital Ad Views
By Jon Lafayette published
Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.
Sports Gambling on TV: Is It a Sure Bet?
By Peter Suciu published
A year after SCOTUS legalized sports betting, some broadcasters are taking steps to get in on the action.
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.