Latest about local TV
2026 Local TV Ad Forecasts Offer Growth and Uncertainties
Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV
S&P: Credit Ratings Outlook for Local TV Broadcasters Remains Stable
Analysts are “skeptical” that local TV broadcasters will soon see revenue growth from NextGen TV
Magna: Long Form Video Ad Spend to Drop 9.1% in 2023
Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year
Magna Predicts 7.5% Drop in 2023 Long Form Video Advertising
Gains in streaming and CTV advertising will not compensate for a 22.1% drop in local TV and a 5.8% decline in national linear TV
Hearst Television Stations To Showcase Digital-First Shows on TV
Shows from its Very Local streaming service will air on stations in 26 Hearst TV markets during a weeklong showcase
WideOrbit Launches Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content
Latest release of WO Traffic helps local TV stations monetize streaming via OTT/CTV and NextGen TV
Cox Media Group Closes Deals for Two Eugene, Oregon TV Stations
The purchases add KLSR and KEVU to Cox’s station line-up
Local TV Saw Increased Employment, Boosted Salaries in 2020, RTDNA Finds
However, 2021 has already erased some of those gains
