Speaking in Washington, the NAB president said retrans funds trustworthy local journalism.
Sinclair credits local programming with much of popularity of the free, ad-supported service.
As legislation is up for renewal, Maine representative says the act has “outlived its usefulness.”
Local broadcasters reap biggest windfall, digital experiences biggest increase.
As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says.
Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.