local TV

Latest about local TV

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Entravision Signs Agreement With Nielsen for Local TV Ratings

By Phil Kurz Published

Helping to seal the deal was Nielsen’s Spanish-speaking audience measurement capabilities

Partnerships
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Smith Touts Local TV News Importance, Takes Swipe at AT&T, DISH

By Phil Kurz Published

Speaking in Washington, the NAB president said retrans funds trustworthy local journalism.

Events
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Live, Local News Propels Sinclair’s STIRR OTT Service to 1 Million App Milestone

By Phil Kurz Published

Sinclair credits local programming with much of popularity of the free, ad-supported service.

Streaming
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Satellite License Denies Access to Local Content, Per Rep. Golden

By Michael Balderston Published

As legislation is up for renewal, Maine representative says the act has “outlived its usefulness.”

Regulatory & Legal
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts Published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

Business
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Local TV, Targeted Mobile Deliver Powerful ‘One-Two Marketing Punch,’ Says BIA

By Phil Kurz Published

As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says.

Streaming
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Stations Take New View of Weather

By Allison Romano Published

Content value of coverage — in disasters and good times — affirmed through investments on local, national platforms

Business
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Locast Launches GoFundMe Page for Legal Defense

By Michael Balderston Published

Free streaming service was sued by major broadcasters over providing local channels.

Streaming
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Report: Local TV Faces Growing Competition for Ad Dollars

By Phil Kurz Published

Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.

Analysis
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