Hispanics
Latest about Hispanics

Fuse Media Taps iSpot as Official Measurement Provider for Fast and CTV Inventory
By George Winslow Published
The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers

Gray Media Inks Expanded Telemundo Affiliation Agreement
By George Winslow Published
Deal adds new affiliates in Dayton, Ohio; Chattanooga, Tennessee; and Lafayette, Louisiana

Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
By George Winslow Published
Demo spends much more time with streaming services than the general population, according to a new study

Study Highlights Importance of ‘Digitally Savvy’ Hispanic Audiences
By George Winslow Published
Research Hispanic respondents in the Altman Solon study exhibited a distinctly tech-savvy profile, with most self-identifying as early adopters of new tech

WAPA+ FAST Channel Launches on Samsung TV Plus
By George Winslow Published
It is now the only FAST channel targeting Puerto Rican audiences on the streaming platform

Survey: Hispanics More Likely to Prefer Streaming Video on Mobile Devices than Non-Hispanics
By George Winslow Published
30.4% of Hispanics said they preferred to stream on a smartphone while 51.2% said they preferred streaming video on a TV

Nielsen: Hispanic Sports Fans Drive Record Sports Viewing
By George Winslow Published
Sports Latest Nielsen report points to Hispanic influence driving growth in soccer audiences and viewership of all major sporting events

NAB Launches 'Martes de Acción' to Support Hispanic Voter Participation
By George Winslow Published
Every Tuesday through Election Day, NAB’s Hispanic Media GOTV Coalition members will encourage Hispanic voter participation
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