Hispanics

Demo spends much more time with streaming services than the general population, according to a new study

Research Hispanic respondents in the Altman Solon study exhibited a distinctly tech-savvy profile, with most self-identifying as early adopters of new tech

It is now the only FAST channel targeting Puerto Rican audiences on the streaming platform

30.4% of Hispanics said they preferred to stream on a smartphone while 51.2% said they preferred streaming video on a TV

Sports Latest Nielsen report points to Hispanic influence driving growth in soccer audiences and viewership of all major sporting events

Every Tuesday through Election Day, NAB’s Hispanic Media GOTV Coalition members will encourage Hispanic voter participation

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

Bilingual U.S. Hispanic speakers likely to pay for popular streaming services compared to Spanish-only speaking counterparts, according to App Science

Hispanics heavy usage of streaming is much higher than streaming’s 37.7% TV viewing share among the general population

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV