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Spectrum Intelligence Ventures Launches Latis
By George Winslow Published
Household intelligence platform is the first product from the artificial intelligence and data commercialization business unit of Charter Communications

DPP: Media Companies are Drowning in Data and Don’t Know What to Do With It
By Jenny Priestley Published
INSIGHT In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence"

Roku Launches Data Cloud To Expand Access to Proprietary TV Data
By Phil Kurz Published
Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
By George Winslow Published
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture

tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
By George Winslow Published
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV

TVNZ Adopts AWS Clean Rooms For Secure Ad Management
By Phil Kurz Published
New Zealand broadcaster uses service to more securely analyze viewer data

TransUnion Relaunches TruAudience Marketing Solutions Business
By George Winslow Published
TruAudience marketing solutions are now integrated with Neustar to improve marketing effectiveness

Neustar Launches an Identity Resolution Solution in AWS Clean Rooms
By George Winslow Published
Neustar’s Unified Identity solution for AWS Clean Rooms is part of the company's efforts to improve privacy-enhanced identity resolution and data collaboration
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