LAS VEGAS—Sony Electronics has announced its lineup of new and returning products and services that it will be showing at the 2026 NAB Show, April 19-22 in Las Vegas, demonstrating the latest technologies designed to address emerging challenges and needs in broadcast and production.
“At this year’s NAB Show, Sony’s theme is ‘The Power Behind Your Story’ which demonstrates how our technologies are the driving force behind various forms of storytelling,” said Anthony Kable, CCS Group Manager, Sony Australia. “From products to workflows, and acquisition to delivery, Sony has the right people, tools and expertise to enable creators to capture their vision and communicate their truth with quality and authenticity.”
Sony says its new solutions address the entire production workflow, providing authenticity and provenance, creating more personalized and emotional viewing experiences, and supporting XR and spatial content creation.
At the Sony booth, the company will showcase its live production solutions including the evolution of Sony’s “Networked Live” ecosystem, as well as new system cameras, enhanced workflows for news production, the latest in virtual production tools and processes, and a comprehensive lineup of imaging solutions.
Cameras and Production Workflow
Sony will present its new “R Series” system camera range, which join the company’s existing HDC-5000 and HDC-3000 series camera lineup. The “R Series” significantly enhances image performance, allows system expansion through additional transmission pathways and infrastructure options, and usability that enables consistent color matching across models.
Additionally, the new series features an expanded dynamic range for enhanced details, and operation modes to address different lighting environments. Models include HDC-5500R, HDC-5500RV, HDC-3500R, HDC-3500RV, and HDC-3200R, along with related products such as the HDCU-3500R Camera Control Unit and the HKCU-LUT35 3D LUT option board. The models are expected to be available in mid-2026.
Sony will also demonstrate newly released firmware updates for the PTZ auto-framing cameras BRC-AM7 (Ver. 3.0), SRG-A40, and SRG-A12 (Ver. 4.0). Leveraging Sony’s latest AI technologies, these updates expand functionality to support increasingly diverse production needs, including sports broadcasting, education, and corporate content creation.
For the first time at NAB Show, Sony’s recently launched PXW-Z300 XDCAM handheld AI-powered camcorder—the world’s first to support the C2PA standard for video authenticity—will demonstrate the growing demand for trustworthy news reporting through authenticity and provenance.
Sony will also present an end-to-end workflow that leverages camera-originated authenticity files and metadata from the field through immediate production and editing. This workflow is achieved with the LiveU TX1, a compact IP bonding-capable data transmitter (announced in September 2025), the PDT-FP1 portable data transmitter, and the newly announced PWA-RXS Network RX Station.
In addition, LiveU has announced a further expansion of its integration with Sony’s PWA-RXS through an optional license. A reference demo will showcase a new workflow powered by Sony’s cellular connectivity management system, featuring real-time carrier optimization and seamless global connectivity for creators.
Sony will also show an expanded lineup of Alpha cameras and lenses, including the Alpha 7 V capable of 4K 60p capture without crop. The 33 MP (approx.) full-frame hybrid model incorporates a BIONZ XR2 processor with an integrated AI processing engine to facilitate subject recognition and Auto Framing. Additionally, the latest version (Ver. 2.6) of the Monitor & Control app, which enables video monitoring and remote control from smartphones, tablets, and Macs, will be showcased.
Sony’s diverse Cinema Line cameras will enhance their functionality. The FR7 cinematic PTZ camera recently added AI-based Auto Framing and support for OpenTrackIO protocol through a Ver. 4.0 firmware update, while the FX6 full-frame Cinema Line camera rolled out BIG 6 home screen display support for easy access to top functions.
Additionally, experience spatial content creation brought to life through the VENICE Extension System Mini (Rialto) combined with the glasses-free 3D Spatial Reality Display.
Media Processing
Sony will also demo MOXELA, a new software-based media processing platform running on COTS (commercial off the shelf) servers or in the cloud, designed to transform how broadcasters, production companies, and media organizations transport, process, and monitor live video, audio, and data.
Additionally, attendees will see demonstrations of new features for the MLS-X1 multi-format switcher, enabling efficient production by sharing input and output signals across multiple studios. Sony will also debut the ICP-X7000A, a control panel featuring a newly developed XPT operation panel that significantly improves visibility and operability and is planned to be available in late 2026.
Virtual Production and Spatial Content Creation
To manage its ecosystem of virtual production solutions that include cameras, camera tracking and LED walls, Sony will showcase firmware updates to its Virtual Production Tool Set Ver. 3.0.
Sony will also launch the XYN Spatial Capture Solution, which generates photorealistic 3DCG (3D Computer Graphics) assets from photographs taken with mirrorless cameras. This professional solution, which will be shown at NAB Show and is expected to be available mid-2026, is comprised of three tools designed for use across virtual production and a wide range of 3DCG content creation workflows. XYN Spatial Scan Navi is a smartphone app[5] that guides efficient image capture. XYN Spatial Scan is a web application that delivers studio-grade generation quality. Finally, the XYN Renderer Plugin, enables highly realistic rendering for virtual production studios.
Additionally, Sony will host many engaging presentations and talks on trending topics throughout the show featuring notable industry voices. For more details about the company’s presence, visit Sony’s NAB Show website.
Sony will be in Booth C8401 in the Central Hall of the LVCC.
