Virtual Production

Providers point to a shift toward standardized systems and accessible tools for everyday use

NAB SHOW Company to expound on its 2026 show theme: 'The Power Behind Your Story’

NAB SHOW Suite of XYN software options streamline creative workflows for 3DCG

The 270-degree curved LED screen spans 1,700 square meters, a new record the companies report

Its virtual studio technology is already being used by two game shows

NAB SHOW Booth and product introductions support four key areas: live production solutions, news and production workflows, imaging solutions, and virtual production

The ultra-compact system makes camera tracking technology accessible to content creators and education

The new in-house studio features LG display technologies and is located in the company’s North American headquarters

Its Flex Space warehouse offers customizable options for TV, film and commercial production

Resistance in professional production ranks is giving way to enthusiastic embrace