INDIANAPOLIS—A welcome surprise awaits visitors to the Society of Broadcast Engineers webpage: a modern, sophisticated, redesigned website—with a cheery bouncing SBE logo—that is both pleasing to the eye and easier to navigate.
The redesign includes new drop-down items that break key SBE areas into easy-to navigate silos, from a section on education to one on certification to another on membership. A scrolling layout in the news and headlines section highlights personnel announcements, scholarship recipients, regulatory deadlines and updates on the organization’s national convention.
The catalyst for the new website redesign came from the last SBE strategic planning effort held in 2018, said Chriss Scherer, member communications director for the Society of Broadcast Engineers. Previously, updates and enhancements had been added in here and there, which resulted in more workarounds as website technology management evolved.
This redesign gives SBE a fresh start and gives the organization greater flexibility going forward, he said.
The most notable change is obviously the look, Scherer said, which is cleaner and more streamlined. Another significant change goes on behind the scenes and is invisible to users. “The new site is built on a content management system,” he said. “With the CMS approach, the site is now optimized for use across multiple device platforms: web browser, tablet and mobile.”
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