LOS ANGELES—The NBCUniversal-owned Fandango has announced that it is merging its two popular movie and TV streaming services, Vudu and FandangoNOW, into a larger on-demand entertainment platform on Vudu.
The move also means that the newly updated Vudu will replace FandangoNOW as the official movie and TV store on Roku.
The new Vudu service will offer more than 200,000 new release and catalog movies and TV shows to rent or buy, including the largest collection of 4K UHD titles and thousands of titles to watch for free.
Vudu, which was acquired by Fandango in 2020 from Walmart, is available in more than 75 million U.S. TV-connected device households, according to The NPD Group. Vudu has more than 60 million registered users and serves millions of consumers daily across Smart TVs, connected devices, mobile and online, the company said.
"At Fandango, we've been building a digital network that super-serves tens of millions of fans across the entire entertainment lifecycle, from movie and TV discovery with Rotten Tomatoes, to our three theatrical ticketing apps and now an even larger scale Vudu on-demand streaming destination," said Fandango president Paul Yanover. "During a time where consumers have a myriad of viewing options, we're proud to deliver a service that presents an unparalleled library of content, many titles that are not available on subscription services, and the flexibility to pay as you go."
"Consumer excitement for premium video on-demand has grown significantly as users turn to streaming to access the latest movies and TV show releases," said Tedd Cittadine, vice president, content partnerships, Roku. "We're thrilled to continue our long-standing partnership with Fandango as we build a future where all TV will be streamed by creating a seamless experience for users to discover and enjoy premium video on-demand releases."
Vudu delivers multiple 4K Ultra HD audio-visual experiences, including premium formats such as Dolby Atmos and Dolby Vision and is available on a wide selection of platforms and devices, including Samsung, LG and Vizio Smart TVs, the Roku platform, Amazon Fire TV, Apple TV, Xfinity X1 and Xfinity Flex, PlayStation, Xbox, and TiVo.
The company stressed that by bringing its two services together on Vudu, Fandango will be able to rapidly innovate and make bolder, faster enhancements to benefit consumers and partners, especially important during an ever-changing media landscape.
Vudu's size, reach and breadth of content, paired with Fandango's scale in theatrical ticketing, will provide even more opportunities for studios, brands and marketers to reach a massive high value entertainment audience, Fandango reported.
Beginning on August 3, FandangoNOW customers can transfer their accounts and movie and TV collections to Vudu. Access to their libraries will thereafter be provided through Vudu. The Movie Store and TV Store on Roku devices will automatically update from FandangoNOW to the new Vudu.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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