NEW YORK—Gracenote has announced a deal with Fox’s Tubi Media Group that will see Gracenote supply advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and Fox One.
Gracenote's solutions provide unique identifiers, human-verified program metadata, rich imagery and standardized taxonomy that will provide improved content search and discovery capabilities for natural language queries.
As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
"Gracenote has been a valued partner, and this renewal underscores our commitment to innovation for both consumers and for advertisers across our streaming portfolio," said Paul Cheesbrough, CEO of Tubi Media Group. "As Tubi and FOX One continue to scale, we are excited about the future we're building."
"Tubi Media Group's market-leading streaming portfolio, combined with Gracenote's gold-standard content intelligence, make a powerful pairing," said Jared Grusd, CEO of Gracenote. "As the market embraces data and technology to maximize value for viewers and partners alike, Gracenote's curated and human-verified data provides an essential foundation—a definitive source of truth for entertainment experiences that keep consumers engaged."
Tubi recently announced it has reached 110 million monthly active users, with engagement growing 17% YoY and a record quarter of revenue, up 35% year over year.
In addition to record streaming levels during FIFA World Cup 2026, which saw more than 20 million viewers visit Tubi's World Cup Fox Hub, Tubi also announced that it reached an all-time high of 2.3% share of total U.S. TV viewing, according to Nielsen, and that more than 60% of its audience comprised of Gen Z and Millennials, who spend more time on Tubi than watching traditional broadcast or cable television.
Tubi's simulcast of the opening World Cup matches also delivered the most streamed English language opening match in World Cup history.
