Gracenote

New Gracenote analysis finds sports program titles up 31.2% and individual games and events up 37.5% YoY

New agreement will leverage Gracenote infrastructure to improve content discovery and programmatic CTV advertising

HBO Max is home to the most sports programming among major streamers, according to Gracenote

86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote

Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion

The improvements to Gracenote on Sports solution will help TV platforms go beyond the game and deliver connected, visually rich sports hub experiences

Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata

The number of global FAST channels grew by 14% since Q1 2025 and 73% since 2023 according to Gracenote

These three services are now home to 92% of sports programming available globally on five top SVOD services, according to Gracenote