TelevisaUnivision

TelevisaUnivision, Dentsu backing the holistic audience measurement and attribution solution for sports and live entertainment

The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming service ViX

Wade Davis to transition to vice chairman of the Board of Directors After Leading the Company’s Transformation

Streaming Quickplay this week announced two separate deals to power streaming and app media offerings

New multi-year agreement includes weekly live whip-around show, weekly MLB-focused show, postseason games, and Game 1 of the World Series

The Spanish-language streaming service is available to Spectrum TV Select customers in the runup to the CONMEBOL Copa América and UEFA Euro semifinals and title games

TelevisaUnivision is using LTN Wave for their transition to IP-based distribution and to better serve growing audiences

The new solution is already being used by Yahoo and TelevisaUnivision

The agreement expands the distribution of linear networks and includes the launch of a new streaming offering

The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data