Nielsen's new Streaming Signals offering uses streaming data from connected TVs and machine learning to help create more efficient CTV ad campaigns by targeting individuals rather than households
The CES exhibition floor will open in Las Vegas on Jan. 5 with 2200+ in-person exhibitors and end on Jan. 7th, one day early.
The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative
About 55% of rural broadband subs now have access to gigabit services, but only 9% subscribe to the higher speeds, the NTCA reported
App offers new remote control features for NINJA V & NINJA V+ and a firmware update allows users to manage fan speeds
Sex, ATSC 3.0, aging satellites, cord cutting, sports, COVID 19, the weather and carriage disputes were among the most popular topics
The NAB, the MMTC, the NABOB want the U.S. Court of Appeals for the District of Columbia Circuit to stay an FCC order mandating disclosures of foreign government-sponsored programming
Artificial intelligence topped the list with the most online articles (175K+), followed by machine learning and virtual reality, according to Walkme.com
The WTHM-TV launch is the 17th Nexstar market with 3.0 broadcasts; the station group plans launch 3.0 signals in another 20 markets during 2022
But the share of these genres in SVOD catalogs declined, showing a disconnect between the investments streamers are making in content and consumer preferences, according to Reelgood
Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022
The Low Power Protection Act would protect low power stations from interference by directing the FCC to give certain low power television stations primary status as Class A television licensees
It is the second Fubo Sportsbook launch, which is part of fuboTV’s plans to integrate interactivity and betting into its live streaming platform
Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion
Worldwide investment in new content was up 14% over 2020, driven by SVOD platforms commissioning original fare
The Hearst TV executive assumes the Board seat of Patrick McCreery, the former president of Meredith Corporation’s Local Media Group, which was recently acquired by Gray Television.
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