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Study: Americans Spend More Time Watching YouTube Than Live TV
By George Winslow Published
On weekdays, Americans also spend more time engaging with creator content than they spend watching streaming services and live TV

NBCUniversal and YouTube’s Peacock Deal Is Really a Battle for the Home TV Screen
By Francesca Pezzoli Published
OPINION The most valuable position in CTV is no longer simply owning popular shows, movies or sports

NBCUniversal and YouTube Ink Landmark Distribution Deal
By George Winslow Published
The groundbreaking agreement expands the reach of Peacock and NBCUniversal content across YouTube’s platforms and will make ad-supported Peacock Premium available to YouTube Premium subs in the U.S.

Total YouTube Views for All FIFA World Cup Content Top 200 Billion
By George Winslow Published
The historical milestone for viewing World Cup-related content past and present included record viewing for FIFA World Cup 2026

YouTube’s Creative Ecosystem Contributed $60 Billion to U.S. GDP
By George Winslow Published
It also supported more than 540,000 full-time jobs in 2025, YouTube reported
YouTube Shorts Get a Makeover
By George Winslow Published
New updates aim to produce a cleaner, more intuitive experience to YouTube Shorts.

Study: YouTube Leads Global Streaming Ad Growth
By George Winslow Published
70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says

NAB Show: From YouTube to TV (and Back)—Building a Cross-Platform Content Brand
By Tom Butts Published
NAB SHOW Travel channel host Jefferson Graham to speak about creating content for YouTube and Scripps News
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