Latest about Youtube
YouTube Maintains Largest Share of TV Viewing
RESEARCH Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies
YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos
Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features
March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share
RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge
YouTube Sees Record Viewing, Beats Disney in TV Viewing Share
During February YouTube had 11.6% of TV viewing compared to 10% for Disney in Nielsen’s February Media Distributor Gauge
YouTube CEO: More U.S. Viewers Are Watching on TV Than Mobile
Streaming More than 1 billion hours of YouTube content per day is viewed on TV sets in the U.S.
Long-Form Content Viewing on YouTube Rose 8% in 2024
Mobile viewing among young adults rising rapidly
Study: Social Video Beats Traditional TV for Young Viewers
Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
