Youtube

Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv — Middle-Aged Viewers Power YouTube Long-Form Content 35-to-64-year-olds emerge as YouTube’s long-form ‘content super-consumers,’ according to Ampere Analysis

‘Jimmy Kimmel Live’ on ABC — Return of ‘Jimmy Kimmel Live!’ Racked Up 19 Million Views on YouTube Large online audiences could play a role in talks between ABC and station groups Nexstar and Sinclair, which are preempting the show in 23% of the country

Shot of a football in front of a TV — YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August Disney and Fox both increased their share of total TV viewing with the start of football season

Latest about Youtube

Halftime show at the first NFL game live on YouTube

NFL Debut on YouTube Draws 17.3 Million

By George Winslow published 8 September 25

Average minute audience in the U.S. was 16.2 million and 1.1 million internationally

Streaming

YouTube TV, Hulu to Carry C-SPAN

By Tom Butts published 5 September 25

Agreement also will expand C-SPAN’s presence on YouTube

Miscellaneous

Parks: Social Video Now Accounts for 20% of TV Viewing

By Phil Kurz published 19 August 25

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates

Streaming

Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy

By George Winslow published 14 July 25

The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry

Streaming

Ampere: Daily Short-Form Social Media Use Exceeds Streaming, TV and Gaming

By George Winslow published 30 June 25

TikTok, YouTube Shorts, and Instagram Reels reign supreme, according to newly released data

Streaming

WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors

By George Winslow published 25 June 25

NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May

Research

YouTube Maintains Largest Share of TV Viewing

By George Winslow published 27 May 25

RESEARCH Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies

RESEARCH

YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos

By George Winslow published 23 April 25

Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features

Streaming

March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share

By George Winslow published 22 April 25

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

RESEARCH

YouTube Sees Record Viewing, Beats Disney in TV Viewing Share

By George Winslow published 25 March 25

During February YouTube had 11.6% of TV viewing compared to 10% for Disney in Nielsen’s February Media Distributor Gauge

Research

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