Youtube

Shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties in 2022-2023 season according to Tubular Labs

Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

Upcoming SRT InterOp Plugfest with YouTube will establish vendor interoperability for live video contribution into the YouTube live streaming platform

New major NFL deals with Amazon and YouTube mean streamers will account for one fifth of all sports rights spend this year, according to Ampere Analysis

The YouTube AdBlitz channel is now offering ads and teasers for ads that will air on Super Bowl LVII

Youtubers can now sign up for premium channels, including Showtime, STARZ and Paramount+

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

Nearly two-thirds of NFL fans said they are most likely to subscribe to Sunday Ticket if it lands on either YouTube or Amazon Prime Video, according to a survey by The Streamable

In another sign of a slowdown in the ad-supported streaming business, Roku reported lower than expected ad revenue and warned of a recessionary fears

Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE