Youtube

RESEARCH Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies

Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

During February YouTube had 11.6% of TV viewing compared to 10% for Disney in Nielsen’s February Media Distributor Gauge

Streaming More than 1 billion hours of YouTube content per day is viewed on TV sets in the U.S.

Mobile viewing among young adults rising rapidly

Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub

Largest Latin American YouTube channel specializing in children’s content has deployed Amagi’s CLOUDPORT and PLANNER platforms

NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023