Latest about VideoAmp
VideoAmp Launches VXP Cross-Platform Planning Solution
Disney, Fox and Omnicom are backing the new cross-platform planning solution that leverages publisher first-party data
Former Fox Sports Ad Exec Dan Donnelly Joins VideoAmp
People Will help company bolster its cross-platform audience measurement efforts
VideoAmp Integrates Snap Inc. Ad Inventory
Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution
Yahoo Launches New Data Partnership with VideoAmp
The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital
Allen Media Group to Use Ad Solutions from DatafuelX
DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Nexstar Launches Search for NextGen Audience Measurement Solution
Says current methods “inadequately” measure its audiences and their impact
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
