VideoAmp

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project

TelevisaUnivision, Dentsu backing the holistic audience measurement and attribution solution for sports and live entertainment

New product offers intent-based insights into ad effectiveness

Active Media Services will leverage VideoAmp's VALID big data and technology engine

Disney, Fox and Omnicom are backing the new cross-platform planning solution that leverages publisher first-party data

People Will help company bolster its cross-platform audience measurement efforts

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution

The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital

DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel

The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market