VideoAmp

Says current methods “inadequately” measure its audiences and their impact

The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution

National advertising clients and partners will have the option of using alternative currencies for the 2023-2024 Upfront season

Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools

TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions

VideoAmp's cross-platform measurement solution deduplicates and measures viewing across set-top box (STB) and smart TVs

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry

The investments ​​will fully fund an accelerated roll-out of its measurement platform for use as a media currency

ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement

Markets that were first to open seeing bigger drops than those still closed