Latest about VideoAmp
Nexstar Launches Search for NextGen Audience Measurement Solution
Says current methods “inadequately” measure its audiences and their impact
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
Warner Bros. Discovery Taps Comscore and VideoAmp for Alternative Currencies
National advertising clients and partners will have the option of using alternative currencies for the 2023-2024 Upfront season
Warner Bros. Discovery Inks Audience Measurement Deal with VideoAmp
Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools
TelevisaUnivision Taps VideoAmp to Better Measure Hispanic Audiences
TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions
VideoAmp Licenses Comcast Viewing Data for Its Measurement Offering
VideoAmp's cross-platform measurement solution deduplicates and measures viewing across set-top box (STB) and smart TVs
ANA Plans Pilot Measurement Test with VideoAmp
The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry
VideoAmp Raises $275M in Funding at $1.4B Valuation
The investments will fully fund an accelerated roll-out of its measurement platform for use as a media currency
