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Latest about Roku

NBCUniversal and Roku Launch the NBC Winter Olympics Experience
By George Winslow Published
The destination provides NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games

Major League Volleyball Partners With LTN for Live Production, Distribution
By Tom Butts Published
SPORTS League extends live production and distribution partnership to power audience growth across new platforms and broadcast partners

Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
By George Winslow Published
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS

Nielsen, Roku Expand Measurement Partnership
By Phil Kurz Published
The agreement integrates Roku data into Nielsen measurement

Spectrum Expands 4K Content to Apple TV 4K and Roku Devices
By George Winslow Published
Move gives Spectrum TV customers with Apple TV and Roku devices access to 4K content when offered by ESPN, Fox and NBC

Roku Launches Open Ads API to Boost CTV Campaign Integration
By TVT Staff Published
At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon

Roku Adds Live Sports Scores, AI-Powered Voice Discovery, New Hardware
By George Winslow Published
Streaming New Vankyo Roku TV Smart Projector H500R available this week at Walmart stores across the U.S.

Roku Upgrades User Interface to Showcase Original Content
By George Winslow Published
‘Live from Roku City’ transforms its popular cityscape screensaver into an interactive stage for music, original storytelling and interactive programming
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